Create a magical moment for someone with dementia and win a Tovertafel

September 21st is World Alzheimer’s Day. Do you, just like us, want to bring a smile to the face of a person with dementia. Create a magical moment and ask someone with dementia to dance.

A dance connects people, it gets you to move and is personal and intimate. In short: a dance is a magical moment! Make a video of your dance, post the video with the hashtag #Tovermoment on the Facebook page Tovertafel by Active Cues, or on Instagram or Twitter, sign up using the form at the bottom of this page and you might win a Tovertafel Original for the care institute of your choosing.

Step 1: Make a video

Ask the residents of your care institute, your grandfather or grandmother, your father or mother, or your old neighbour with dementia to dance and make a short video of it. It doesn’t need to be slick, professional or high quality, as long as it captures the moment.

See a beautiful example below

Step 2: Share the video

Upload your magical moment with the hashtag #Tovermoment on the wall of the Facebook page Tovertafel by Active Cues or your Instagram or Twitter account.
Go to our Facebook page Tovertafel by Active Cues

Upload your video (or share the Youtube-link) with the hashtag #Tovermoment in the message.
Log in to your Twitteraccount and upload your video with the hashtag #Tovermoment.

On Twitter, a video is max. 140 seconds.
Log in to your Instagram account and upload your video with the hashtag #Tovermoment.

On Instagram, a video is max. 60 seconds.

Step 3: Sign up

Sign up using the form below. From the videos, a winner will be drawn by lot, whose chosen care institute will receive a Tovertafel Original. The winner will be announced on World Alzheimer’s Day, so stay tuned.

Sign-up form

Compilation of all magical moments

We will turn all the videos into a compilation video which we will launch on World Alzheimer’s Day. This video will not mark the end of the campaign but hopefully serves as the inspiration for many more touching, sweet, moving, and funny magical moments.
Aandacht voor Alzheimer

Attention for Alzheimer’s

Just like last year, we want to do something special in the run up to World Alzheimer’s Day (September 21st) to call attention to dementia. Active Cues aspires to create as many moments of happiness as possible for people with dementia, providing fun and a precious connection with other people.


Rules and Terms and Conditions Tovermoment campaign


  By participating in the Tovermoments campaign, the participant agrees to the following rules and terms and conditions.  

Terms and Conditions